In February 2014, I started creating a series of email newsletters for 'The Hub'. I was asked create a newsletter which could reused each month with new content while keeping the basic structure and promotional panels. I didn't want to use too many links and by creating different areas to work the content, the layout looks clean and clear. All the links within the email are referenced with the email submission date for easy tracking in Google Analytics too.
I built the basic structure within a multi-layered Photoshop file. Each communication was an iteration of the previous newsletter.