'Love your clothes' promotion

LYC-Campaign.jpg

LYC-CampaignOne of the best part of my job is getting to design, layout and build company promotional material. Hotpoint currently has a 'Love your...' campaign leading up to Christmas. One of the first promotions I built with for Love Your Clothes. A campaign to promote their new range of washing machines. This working design (below) was the basis for all others. I broke the assets and content into many different workable modules and added reusable areas, sliding overlays and drop-out text panels. Each module could be reorder or duplicated with different imagery or text. Once approved, I set about building the page using Foundation 5, the adopted code template for the site.